STRATEGIC COMPLIANCE

Compliance as a requirement to compete in the market

Ignacio Ripol
By:
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The compliance function has become an essential element for accessing and remaining in the market. Organizations today operate in an environment where the ability to ensure compliance, transparency, and corporate integrity has become a decisive parameter for evaluating the suitability of a supplier or business partner.
Contents

When the Market Demands Integrity: Compliance as a Market Requirement

The compliance function has become an essential element for accessing and remaining in the market. Organizations today operate in an environment where the ability to ensure compliance, transparency, and corporate integrity has become a decisive parameter for evaluating the suitability of a supplier or business partner. In multiple sectors—not only those that are highly regulated—companies demand clear guarantees from their collaborators in areas such as anti-corruption, data protection, conflict-of-interest management, harassment prevention, and other critical integrity issues. The absence of these mechanisms is no longer seen as a mere organizational shortcoming but as a serious risk to the continuity of any business relationship.

This shift in expectations means that many companies, especially SMEs, may be directly excluded from certain opportunities if they cannot demonstrate at least a minimal compliance management system. The issue is not limited to failing a qualification process or scoring poorly in a public procurement procedure. It is increasingly common for private operators to reject companies that do not offer a reliable framework for control and prevention, as they consider the lack of integrity procedures an operational, reputational, and contractual risk that is hard to justify. A supplier without anti-corruption policies, without a real data protection program, without mechanisms to manage conflicts of interest, or without harassment prevention procedures creates uncertainty—and uncertainty translates into a loss of trust that the market is unwilling to assume.

The pressure is especially visible in interconnected supply chains. Leading companies, subject to growing obligations regarding sustainability, transparency, and corporate governance, transfer these requirements to all the links they work with. An SME that lacks control mechanisms proportionate to its activity may face significant barriers to maintaining its position as a supplier—not due to technical quality, but because it fails to meet the integrity standards demanded by its clients. This makes compliance a structural element of the business relationship, not just a formal or documentary exercise.

Public procurement follows the same dynamic. It is increasingly common for tender specifications to include requirements related to the existence of whistleblowing channels, anti-corruption policies, anti-harassment measures, or properly implemented data protection procedures. Public administrations seek to work with entities that demonstrate robustness in their integrity practices, and those lacking such mechanisms compete at a disadvantage.

In this scenario, having a solid compliance system proportionate to the size and reality of the company offers a substantial advantage. Beyond ensuring regulatory compliance, it projects an image of reliability, professionalism, and organizational maturity that the market increasingly values. Clients seek suppliers capable of managing integrity risks in a coherent and demonstrable way, and companies that integrate compliance into their structure gain a preferential position in terms of trust and business continuity.

The conclusion is clear: today’s market not only distinguishes between companies that comply and those that do not, but actively excludes those that cannot guarantee a basic framework of integrity. Anti-corruption, data protection, conflict-of-interest management, and harassment prevention are no longer ancillary elements—they are essential conditions for competing in a business environment that demands rigor, transparency, and responsibility. Integrating these practices is not merely a regulatory obligation; it is a fundamental requirement for ensuring permanence and growth in a market that has definitively raised its standards.